Conversion Paradise is the term I made up to illustrate the final destination that every website owner is trying to reach. It’s some kind of place where every part, the website owner and its visitor, is happy while doing everyone’s role.
Many of you consider conversion rate optimization as a tough process requiring a big team, lots of time investing into the process and money as well. Actually you are right, to do a conversion rate optimization requires some efforts but not such big as you might thought at the beginning.
Sometimes you can make tiny changes with a huge impact on your results only investing hour or two and a help from your developer.
Ok, so here’s the plain truth – any piece of data about the visitors on your website is crucial before starting out to optimize your conversion rates. But what tools should you use to collect that data and properly track your visitors? Easy question.
It is not a secret that Google Adwords can help your business to boost the targeted traffic to your website at a competitive cost but it can also be an enormous waste of money.